Curio Wellness Packaging

Brand identity and packaging design system for the Curio Wellness product portfolio.

The challenge: Curio's product portfolio was a hybrid house of brands with their own individual identities, including products with condition-specific purposes as well as general recreational use creating a fragmented customer experience.

The solution: Create a cohesive packaging system that organizes products into categories including intended benefit (The Best Self Collection) and the general recreational products (Curio Originals), improving clarity while unifying the portfolio into one branded system.

Curio Packaging: A tin box containing 7 mini pre-rolls.

Curio Packaging: A puck containing Black Cherry Vanilla flavored edibles.

Curio packaging featuring a pill bottle and product box for gut health.

Curio Packaging: a tin containing 7 mini pre-rolls with effects benefiting sexual health.

Curio Packaging: A lineup of 5 flavors in pucks containing edibles.

Curio Packaging: The Chill line-up of cannabis products designed with a calming effect.

Client Curio Wellness™
Creative Direction Adam Aud
Design/Animation Taylor Henry
Strategy Jack Spaulding, Ryan Smith and John Gamble
Agency Planit

Next Project

Curio Wellness Campaigns

Experiential marketing and brand experience featuring a custom menu, sampling display, and promotional materials designed to introduce the brand to new consumers.

TAYLOR

HENRY