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JLG Campaign Concepts

Three campaign concepts developed to refresh the brand messaging and visual identity for a leading access equipment manufacturer.

Direction 1: Go Getters from the Get Go

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JLG_GO_2_Animation.gif

Direction 2: You are a Machine

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Direction 3: Proof is Power

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Client JLG®
Creative Direction Trevor Villet
Art Direction / Design Taylor Henry
Copy Writing Trevor Villet
Agency Planit

©Taylor Henry 2026

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