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Minute Rice Brand Expression

Identity refresh and branding designed for a modern audience injected with energy, flavor, and movement. 

Minute Rice brand identity system featuring logo, typography, color palette, photography style, and patterns.
A hand holding a cup representing Minute Rice Ready-to-Serve cups and hands holding a bowl representing the boxed Instant Rice.
A Minute Rice ad concept featuring their jalapeño rice cups.
Four colorful ad concepts for Minute Rice with dynamic patterns.
A Minute Rice Hot Honey Chicken ad with a hand holding the cup and a header that reads, "Cluck Yeah!"
A Minute Rice Hot Honey Chicken ad with a bowl of rice and a header that reads, "Lickity Chickity"
A collection of 6 colorful E-comm Banners with rice bowls and Minute Rice packaging.

E-commerce Banners

Pinterest Ads

Four Minute Rice Pinterest Ads with images of recipes using rice as the main ingredient.

Iconography

Red and blue icons of a rice grain, cup, bowl, microwave and pan along with the Minute Rice logo.

Rice Pattern

A red and blue rice grain pattern

Photography

Bold and bright palettes using monochromatic and dichromatic color compositions that contrast with the food creating beautiful and appetizing images.

No stress Sides – Blog Header – OH - Life-061-1240x980-PNG.png
Dorm-Dining-101-–-Blog-Header-101-Full-frame-PNG.png
Coconut Rice Pudding – Instant Jasmine – 3-4-013-800x1200-PNG.png
Italian Grinder Rice Salad– RTS WHite – 3-4-052-800x1200-PNG.png

Client Minute Rice®
Creative Direction Trevor Villet
Art Direction / Design Taylor Henry
Copy Writing Trevor Villet
Food Photography TAG
Agency Planit

©Taylor Henry 2026

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